Former Captain of the Australian Cricket Team and 1999 Australian
of the Year, Mark Taylor, took delivery today of the first FTE
T-Series, Ford's new performance sedan, at a presentation in
Campbellfield.
Ford Australia President, Geoff Polites, said it was fitting that
a man who has performed so well for Australia at the highest level
should drive the first T-Series, production car No.001.
"Mark Taylor is a sporting legend who epitomises the highest
standards of achievement.
"Our new T-Series sports sedans are set to excite car enthusiasts
by raising the standards of performance, handling and comfort to
similar levels," Mr Polites said.
Taylor said he was delighted to be associated with a locally
designed and manufactured car that sets new benchmarks for the
Australian motor industry.
"Ford have developed a sophisticated and distinctive sports sedan
which sets the right balance between style, performance and
handling. As a family man, I need a family sized sedan but something
with a bit of get up and go. With my new T-Series, I'll definitely
be quick off the mark," Mr Taylor said.
Mark personally completed the installation of his new car's last
wheel before the presentation ceremony.
The opportunity to have such a hands-on role in the completion of
his T-Series is part of the total ownership experience available to
Mark and other customers as part of the FTE dealer network.
Geoff Polites says that Mark's involvement in production and
servicing of his new car is an integral part of the FTE philosophy.
"Customers of these calibre cars are demanding this increased level
of service and involvement with their vehicles. The FTE program will
meet these needs."
Mark Taylor certainly seems to agree. "Even though it was only a
small part of the process, it was great to be able to be involved in
the actual production of my car. It's definitely increased my sense
of ownership."
Another option available to Mark and other T-Series owners is the
ability to watch the progress of their car - both in production and
servicing - via the internet. This personal involvement in their
vehicles continues with customers being able to trace exactly which
engineer built their engine - through a unique engine "branding"
process where the engine builder's ID personalises their work.
The T-Series has already received high praise from motoring
writers for its driving and handling qualities.
The V8 powered vehicles feature race-bred brakes, an Australian
developed, wheel-mounted electronic sports shift and suspension
supervised by Ford V8 Supercar driver, John Bowe.
The T-Series will be sold through a new specialised dealership
network, to be launched in
October.