The Model T Ford became a motoring legend earlier this century
because of Henry Ford's commitment to mass production.
The new T-Series Ford, due to be released in October this year,
is about as far removed from mass production as a modern car can
get. It is out to gain its own legendary status based on Ford's
new-found commitment to individualism.
Ford Brand Manager for Special Vehicles, Stephen Eyears, says
that the T-Series is a low volume niche product and that owners can
even get involved in its production.
"We are setting up a program whereby T-Series buyers can visit
the factory and have a hand in building their own vehicle.
"The T-Series will appeal to drivers who want a sophisticated,
distinctive sedan with superior performance and handling.
"It's a specialist product that delivers a special kick for real
car fans, and we want to get owners involved", Mr Eyears said.
The T in T-Series of course stands for Tickford, Ford's
performance engineer partners that have played a key role in the
car's design development and manufacture.
Tickford, which was established in Australia in 1991, traces its
origins back to the earliest days of motoring in the UK.
Managing Director of Tickford in Australia, David Flint, is no
stranger to specialist vehicles, having worked in the UK on luxury
marques such as Aston Martin and Rolls Royce.
The Tickford influence in the design of T-Series' suspension,
transmission, engine performance, brakes and styling make it a true
driver's car.
According to Flint, exceptional drive quality was the overriding
development goal.
"It is very easy to build a car that just goes fast, but one that
handles, performs and lends itself to outstanding driving dynamics
is what we have aimed for", said Flint.
As the flagship car to be sold through Ford's new dealership
concept, FTE, the T-Series is set to put a new level of
individuality into Australian
motoring.