FTE, Ford's new dealership concept due to launch in October this year, will set new trends in how cars are purchased and serviced in Australia.

The FTE dealerships have been designed to deliver car buyers what Ford is calling a "total ownership experience".

Ford Brand Manager Special Vehicles, Stephen Eyears, says two-years of detailed research and planning have gone into giving consumers the ownership experience that they want.

"The first step was to review the needs of that special breed of car purchaser - the serious motoring enthusiast.

"FTE is designed to cater for people who have a deep interest in motoring and want more out of their cars than just getting from A to B.

At launch, the first cars available exclusively through FTE will be the T-Series of performance sedans, and the sporty European designed and engineered Cougar coupe.

But specialist product is just part of the story when it comes to delivering total ownership experience.

FTE is pioneering use of the Internet to involve would-be buyers from the moment they express interest in the order list. A special FTE web site is being established, to provide on-going information to potential purchasers.

Buyers will be able to track the production of their cars via the web site, and see regular up-dated pictures of their ordered vehicles throughout the production process.

The web site will serve as a virtual clubhouse for FTE "members" where enthusiasts can swap information, exchange news and views and indulge their passion for the vehicles.

To ensure complete involvement, purchasers will be invited to visit the factory and participate in the production of their vehicle.

Cars sold through FTE will be serviced by specially trained mechanics who will be available to discuss the cars with the owners.

"Everything about FTE has been designed to provide enthusiasts with the ultimate experience in purchasing, owning and driving their cars", Mr Eyears said.